A business website can be much more than an online brochure or a sales tool, it's a chance to tell our story to people that are eager to hear it, and an opportunity to connect with people that are genuinely interested in learning about us. If we use our websites only to list what we do or what we sell we've lost a singular opportunity to explain to our audience who we are, what we are passionate about, and why it matters.
Logos & Branding
First impressions are lasting impressions and for most businesses their logo and their branding are the first impression they will make, and sadly for many businesses it will be the only impression they will ever make. A business's logo design and their visual identity only does one of three things, it either makes a good impression, it makes a bad impression or it makes no impression at all.