…but it isn’t nothing
Image may not be everything but it is definitely something. It’s something we feel, it’s something we see, it’s drawn from experience, it’s painted by our memories and it’s woven into our dreams.
The dictionary offers 16 different definitions for the word image, it’s both a verb and a noun, we have a self image, a body image, a brand image, and religions the world over teach us that we were all created in God’s image… so when you think about it, image is actually kind of a big deal.
ImageCo is an image company and we create images, all types of images, images that explain, images that promote, images that sell, images that touch hearts, open minds and bring people together. We do this by design and with design, with words that paint pictures, and images that speak clearly to inform people about who you are, what you offer, and the difference you can make in their lives.
The visual identity of businesses in the healthcare industry should reflect the positive care and wellbeing they want for their patients and customers. The colors and shapes that are integral to your visual identity will inform people of who you are and what you stand for. These subtle design elements will also serve to let them know that you are caring and empathetic to their needs and that they can feel safe in your care.
Your logo design and ultimately your business sign serve as an invitation to your customers and both help to create the experience your customers will come to associate with your retail business. From the quality of your products to the high level of personal service you provide, your visual identity is an integral part of your brand image and it will be one of the things that help separate your retail business from the competition.
Dining out at a fine restaurant is more than an opportunity to have someone else cook your meal and do the dishes for you. It’s the anticipation of a night out, it is the expectation of being pampered and well fed, an experience to be shared with family and friends, or an intimate occasion with a loved one. Your brand identity and your restaurant sign are more than mere advertisements, they are the promise you make to your customers that the meal you serve them will not only be delicious, it will be fun, romantic and memorable.
We understand how important it is for financial institutions to project a positive brand image to their clients. A well designed logo and visual identity can help build trust and give your customers confidence that you are not only focused on their needs but you are forward thinking and the absolute best at what you do.