I get an email about once a week from a student who’s been given an assignment by their instructor to interview a working designer. The email I got today reads: I am a graphic design student at RIT and as an assignment we need to “interview” a designer. I was wondering if you might take the time to answer these 10 questions inquiring about your field of work…

I generally don’t respond to these requests because it just cuts into an already busy day. But I thought if I did this one time on my blog I could just refer students to this post in the future. So Jessica in response to your request here are the answers to your questions…

1. Did you always want to be a designer?

No. I first realized I had a knack for design in the second grade when my teacher (Mrs. Papas) pointed out that I could cut flower pedals out of construction paper better than anybody else in the class. I was always good at creative things but I always got picked last when schoolmates were choosing teams for kick ball. That was pretty much the case all the way through graduation. After I graduated I got a job working in a meat packing plant and after about a week of that living hell I decided to go to college. The only thing I was ever any good at was art so I became a fine arts major. I changed my major to Graphic Design in my sophomore year when I realized I’d probably have to go back to the meat pack when I graduated because it’s nearly impossible to make a living wage as a fine artist (especially in Nebraska).

2. How long have you been working in the design field, where did you start out?

I started working as a designer for a screen printing company in Omaha in 1985.

3. What is your favorite part of working as a designer?

I like getting paid an awful lot; next to that I probably like the point in the creative process when I begin to see a design starting to come together, that eureka moment when I think I have a design that’s going to blow the customer away.

4. What is your least favorite part of being a designer?

When my customer rejects what I think is a great design (usually happens when a committee is involved).

5. In creating logos, did you have one in particular that was most challenging to create?

I can’t think of any one particular design but there are certain types of projects and certain types of customers that can present a challenge. The projects that sound really cool and fun when I take them on are the ones that typically take the longest to do. The customers that are the hardest to please are the ones that I don’t deal with directly or are made up of committees.

6. What has been your favorite logo design?

It’s always a toss up between the one I’m working on or the one I just got paid for.

7. How long does it generally take you to create a finished logo?

I like to have at least a week or two to work on a logo design. At any given time I’m juggling 8-12 logo projects which works well for me because I prefer to rotate designs because whenever I set something aside for a few days I gain a new perspective on it when I start back in on it.

8. How many people work in creating one logo for your business?

Two, myself and the customer.

9. How many logos might you be working on at one time?


10. Do you enjoy your job?

Yes I do, very much so; beats the heck out of working in a meat pack.


  1. I’m doing research for an assignment in my Visual Communications class and I thought about e-mailing you, but then I decided I would check out the blog first. Good thing I did, I saved you a lot of time and as I just conversed with my sister, a Designers time is the Customers money… Thanks for all of the useful information!

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