Automotive Logo Designs

A quality automotive logo will put you on the road to a memorable brand image.

AUTOMOTIVE LOGO…AUTOMOTIVE IMAGE

While the aesthetics of logo designs are important in designing effective automotive logos, aesthetics shouldn’t be the driving force behind the design. Effective automotive logo design is all about getting noticed and being understood. It’s natural to want to project a sense of style in your automotive logo, just don’t let your personal tastes in design dictate what your automotive logo ends up looking like because it’s not just about your image…it’s about growing your business.

WHAT MAKES FOR A GREAT AUTOMOTIVE LOGO

An automotive logo is by far the most cost effective way that most automotive companies advertise their businesses. The reason being is that automotive repair and in particular automotive dealers are generally located next to major freeways and thoroughfares, locations that are easy to access and offer great visibility. Because auto dealerships use their logos on their signs that are often illuminated 24/7, their automotive logo becomes the most cost effective tool they have in their advertising arsenal.

ONE OF THE BIGGEST SHORTCOMINGS IN AN AUTOMOTIVE LOGO DESIGN

Some logo designers will tell you that the most important aspect of automotive logo design is how attractive and how memorable it is but those logo designers usually come from a strictly graphic design background and have no experience designing signs. Having a keen understanding in sign design is a critical element in designing logos that work across the entire advertising spectrum.

HOW EFFECTIVE IS YOUR AUTOMOTIVE LOGO

To get an idea of how effective your auto dealer logo or your auto repair logo is pull your logo up on a computer monitor at 100% and step back several feet from your computer screen and ask yourself  these questions:

  • Can this logo be easily read?
  • Can it be understood in 2-3 seconds?
  • Is this logo design memorable?

Also ask yourself :

  • Is this logo design noticeably different from my competitors?
  • Will it look the same on a business card as it does on a sign?
  • Will its appearance become outdated?

If you answer no to any of these questions, you should probably go back to drawing board because this design is not as effective as it should be.

WHY IMAGECO LOGO DESIGN STAND OUT…

I’m one of those logo designers that actually knows what he’s talking about. I began my logo design career years ago designing all types of signs for all types of businesses (automotive companies included) and because of this I came to understand that the design principles for an effective sign are the same design principles that translate into designing effective logos. I’ve learned that while a logo needs to be attractive, logos also serve a specific purpose that goes well beyond appearances. A logo is a tool that either works for a business or against it, a logo will compel potential customers, repel potential customers or it will be so uninteresting that it will be forgotten as soon as it is viewed. Logo designs have to strike the right balance between function and beauty; and the beauty of a logo design isn’t just in it’s appearance, it’s also in the results it produces.

dad-lucy-aidan-1024x390ImageCo is the online portfolio of Tim Garner; I’ve been a commercial artist for over 25 years and I help businesses and individuals throughout the US and Canada sell their products, their services, and their ideas. I was born in the Southwest, raised in the Midwest, lived in the South for a bit and now call the Northwest home. I’m a fine artist by training, a graphic designer by choice and I’ve designed everything from billboards to business cards. In my spare time I feed a passion for photography, art and writing. Check out my other creative work at www.artistpoet.com.

Accolades for ImageCo

Veda Communications - Logo Design

The best thing about working with Tim is that he immediately grasps all the subtleties of a logo design – the feeling, the client image, the color, the shape, the ease of use in different print or web conditions – and then he easily and quickly translates that into an outstanding piece of art that works on many levels. He gets it, and that makes working with him a pleasure.

Mike Neer/Owner
Veda Communications Co.
Fresno, California

FSAok - Logo Design

We had been working with another logo design firm, but after two frustrating weeks we gave up on them and decided to look elsewhere. With a rapidly approaching deadline we hired Tim. He made our project a priority and managed to create a logo design that our team liked in just a few days. Tim was great! With some - slight - modifications to his original logo design we were ready to go. His logo design was fantastic and it captured the 'personality' of our product on his first try. We would definitely hire Tim again!

Fred Hawkins/CEO
FSAok
Villanova, Pennsylvania

800PhoneUSA - Logo and Web Design

Tim created the perfect logo design for us and I feel fortunate that we found him. Not only is he an honest, ethical and a straight-arrow businessman, he was a total pleasure to work with. We worked with some other logo designers on this but didn't like any of the logo designs they came up with. We ended up going with Tim's very first presentation and couldn't be happier. We liked his work on the logo design so much that we also had him do our website! We love that too.

Chris Heidkamp/Owner
800PhoneUSA
Phoenix, Arizona

OEMpanels - Web Design

I originally stumbled upon ImageCo's website by mistyping the address of the design firm we were presently working with. I immediately liked what I saw and asked ImageCo to review our new website. His comments reflected my thoughts exactly so I hired him and never looked back. Tim's keen design sense and insight into effective web design sets him apart from most designers. Over the years I've relied on Tim for all of our graphics needs, including web design and user interface design. Tim's design work has not only helped our company look more professional but it's also helped us to attract the "right" customers to our website. Thanks Tim!

Bob Lambert/President
OEMpanels
Newport News Virginia

Columbus Advertising

The first time I worked with Tim, I was looking for someone to design a client's site. As head of a small advertising agency, I had a client with strong ideas of what they wanted. Tim did an exceptional job of interpreting their needs and created a site that is pleasing to visit and highly functional. I have worked with Tim on subsequent projects, primarily because he possesses a great sense of which concepts will work and the tact to explain why others won't.

Peter Columbus/President
Columbus Advertising
Torrance, California

eCareerCenter - Web Design, Content Development

ImageCo was just what I needed when I started my internet business, eCareerCenter. I was not really sure of how I wanted to present my new company and Tim really helped me focus my thoughts into short and long term goals. I had a certain style I was trying to portray and ImageCo really helped create it for me in a way that was different than what was already out there. As I look back on my first website launch, I am thrilled at how it turned out. I remember one part of the design process, I was trying to find pictures for my "Tour" section. Tim mentioned he had just what I needed. I am a bit of a control freak and was not sure how they were going to look. When I saw which ones were selected and how he designed the section, I knew I selected the right designer for my project.

Jeff Fleming/Managing Director
eCareerCenter
Scottsdale Arizona

Arctic Skye Family Practice

When I opened my new medical practice, I wanted a logo design to reflect not only my clinic's name, but also our Alaskan location. Tim took the time to learn what my clinic was like and what I wanted in a logo design. My new logo design reflects his skill and the time he took to understand what I needed. I enjoyed working with Tim in the design process, and hope to work with him again in the future.

Rebecca White M.D.
Arctic Skye Family Practice
MatSu Valley Alaska

Duke University - Logo Design

Tim has been a real pleasure to work with on the logo design for my TechXcite program. He provided several initial logo designs that my team and I considered. Then, through a series of iterations we arrived at the final logo design, which we are very happy with.

Tim was not only patient with this process, but he provided positive energy that kept the process productive. I would absolutely recommend him enthusiastically."

Gary Ybarra
Duke University
Department of Electrical and Computer Engineering
Professor of the Practice and Director of Undergraduate Studies
Raleigh, NC

BodyQuest Pilates - Logo Design

"Tim at ImageCo was fantastic to work with!
His creative logo design has given me the flexibility to market my business in various capacities. I would certainly consult with Tim on future projects."

Mirea Pineda/Owner
BodyQuest Pilates
Phoenix, Arizona

Digital Eye Research - Logo Design

I looked at many different logo design firms before choosing ImageCo and ImageCo is by far the best. Tim at ImageCo helped us create a clean, cool, hip image for our company. He nailed it dead on! After working with Tim I would recommend his company to anyone looking for great design work at a great price. ImageCo understands branding in today’s competitive marketplace and we at Digital Eye Research will use ImageCo for all of our future branding needs.

Tony Galeassi/President
Digital Eye Research
Ft. Lauderdale, Florida

Shades Unlimited - Logo and Web Design

We came to Tim Garner to help guide us through the process of creating a new logo and website for our custom window treatment company. We couldn't have been happier with our experience. The result is a design and writing that possess clarity, simplicity, and beauty. Tim's assets are many, but his work embodies a rare combination of technical ability and artistic sensibility.

Sal Deluca
Shades Unlimited
Wapwallopen, Pennsylvania


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