WHAT’S IN A NAME?

As a designer who does a lot of logo designs, a common dilemma that many businesses face are names that limit what kind of logo design will work for them. I believe the main reason I deal with this so often is that people don’t understand what a brand image is; they...

SCREWDRIVERS ARE CRAPPY HAMMERS

I get a lot of quote requests from people that have already figured out exactly what they want for a logo, they just need somebody to design it for them. Sometimes people actually come up with a good idea but more often than not their ideas aren’t very good, and...

HAPPY MEAL LOGO DESIGN

Can I get an order of fries with that logo? There seems to be a trend in the business world that has spilled over from the fast food industry, the package deal. Consumers love package deals almost as much as the marketers that come up with them. They offer the feeling...