| Accounting Web sites - Avoiding ineffectual and cliched accounting web sites | ||||
Accounting web site designs often look similar to one another because inexperienced designers often rely heavily on images too often associated with the accounting industry. Web site designers that incorporate images of a calculator or an abacuss aren't necessarily doing their customers a service. In experienced hands these types of images can enhance a accountant's image, but in the wrong hands they can have the opposite effect and give the accountant a redundant and outdated business identity. Another drawback to this design approach is that it often gives your accounting web site a similar appearance to that of a competitors which will weaken your ability to build a strong brand for your accounting practice and make it that much harder for your accounting practice to stand out from the competition. Choosing the right colors for your web site Many people make their color selection based on their personal preference of a certain color but this is often a mistake when designing a web site for a accountant. Color has as much influence on how your accounting web site is perceived as the rest of the design elements that define your accounting web site . Whether they know it or not your customers will have a psychological and emotional response to the colors in your web site design. The psychological influence that color has on consumers is well documented and you can see it's application used throughout the accounting industry. Designing quality accountant web sites To become a good accountant requires education and experience; to become a good web site designer requires nothing less. In designing effective accounting web sites Imageco relies on years of experience designing web sites for all types of business in all types of industries not just the accounting industry. When designing a accountants web site or any web site for that matter we take into consideration the different aspects of each specific industry but we also look past the type of business to learn what differentiates one business from another. Every accounting business, like every person, has it's own personality and if you take the time to review our portfolio you'll see that we don't just create attractive designs, we create designs that reflect the personality of our clients. |
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