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ImageCo is the online portfolio of Tim Garner; I've been a commercial artist for over 20 years and I help businesses and individuals sell their products, their services, and their ideas. I'm a fine artist by training, a graphic designer by choice and a salesman out of necessity. I've designed everything from billboards to business cards and what sets me apart from many designers is that I don't strive to create the prettiest designs, I create designs that are compelling. View Design Gallery > Restaurant Logos - Creating effective and compelling restaurant logos: Restaurant logo designs often look similar to one another because inexperienced designers often rely heavily on images too often associated with the restaurant industry. Logo designers that incorporate images of chefs, waiters and plates aren't necessarily doing their customers a service. In experienced hands these types of images can enhance a restaurateur's image, but in the wrong hands they can have the opposite effect and give the restaurateur a redundant and outdated business identity. Another drawback to this design approach is that it often gives your restaurant logo a similar appearance to that of a competitors which will weaken your ability to build a strong brand for your restaurant and make it that much harder for your restaurant to stand out from the competition.Build A Better Brand Many people make their color selection based on their personal preference of a certain color but this is often a mistake when designing a logo for a restaurateur. Color has as much influence on how your restaurant logo is perceived as the rest of the design elements that define your restaurant logo. Whether they know it or not your customers will have a psychological and emotional response to the colors in your logo design. The psychological influence that color has on consumers is well documented and you can see it's application used throughout the restaurant industry. Designing quality restaurateur logos To become a good restaurateur requires education and experience; to become a good logo designer requires nothing less. In designing effective restaurant logos ImageCo relies on years of experience designing logos for all types of business in all types of industries not just the restaurant industry. When designing a restaurateurs logo or any logo for that matter we take into consideration the different aspects of each specific industry but we also look past the type of business to learn what differentiates one business from another. Every restaurant like every person, has it's own personality and if you take the time to you'll see that we don't just create attractive designs, we create designs that reflect the personality of our clients. |
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