The expression “It's not what you say, it's how you say it” aptly describes the influence that a retail sign has on your business. A well designed sign can effectively tell your customers in Oklahoma City everything you want them to know before they even walk through the door. Alternatively a poorly designed sign can ruin a business's chances the day it's hung on the wall.
Signs work 24 hours a day, 365 days a year! Since your business is in Oklahoma City most of your customers will be from Oklahoma City which ultimately means that your sign will be the most effective direct advertising you will likely ever purchase. Of all the advertising dollars you will spend to promote your business in Oklahoma City, your sign is the one place you absolutely can't afford to go cheap.
Oklahoma City Business Signs
Buying a retail sign isn’t like buying a refrigerator or a new car. You can’t just pick up a custom neon sign from Walmart and throw it up on the wall; most Oklahoma Oklahoma City
Business Signs
Buying a retail sign isn’t like buying a refrigerator or a new car. You can’t just pick up a custom neon sign from a store and throw it up on the wall; most signs are custom manufactured specifically for the customer and it seems no two companies build signs in the same way.
Not all signs are created equal; some sign companies build quality signs that look good and some build great looking signs, but just because they look good doesn't mean they will hold up.
There are many types of signs and chances are you're going to have to buy a sign style that is approved by a community review board and will also have to be approved by your landlord.
If your setting up shop in a local strip mall there's a good chance you're going to end up buying individual channel letters which can run as much as $500 a letter depending on the size and the type of installation. You might want to rethink the name of your business if the name you chose has 20 letters in it.
Who is your sign advertising to? If it's mainly pedestrian traffic than the little details will have an impact on how your business is perceived. On the other hand if your audience driving buy at 50 miles an hour then the most important detail will be how quickly people can read and understand your sign.
Choose sign colors carefully! One mistake that people tend to make is they make this decision emotionally rather than logically. If your sign is illuminated and needs to read at a distance than some colors work better than others. Blue is one of the worst colors you can choose because it's less legible at night than most other colors. Blue can still be used but it needs to used correctly to insure that it's legible. Red on the other hand is easy to read but way over used and your sign may get lost in a sea of red signs all around you.
What does your sign place emphasis on? If the name of your business is Al's Diner you need to check your ego and take the emphasis off of Al's and put it on Diner. Al's doesn't mean anything to anybody (except maybe your mom and dad) but everybody knows what Diner means and that's the word in your sign that is going to put people in seats.
Before you buy a sign visit the sign shop that you are considering and see what kind of operation they are running. Is their shop clean and well organized? How many people do they have building signs? Do they bend their own neon? Do they service all of their signs? Do they install all of their own signs?
Ask to see some photos of signs they’ve done for other businesses. Recognize any? Take notes and then go on a field trip to see the signs for yourself.
Look around your community and find signs that you like and then find out who built them.
Ask business owners about how well their signs have performed; have they required any repairs. If so, what kind of repairs and how often.
Materials matter! Aluminum will hold up a lot longer than sheet metal but you'll spend a lot more for an aluminum sign.
Know what your landlord expects. Most retail locations have a set sign criteria and before you sign that lease or buy that sign you better know what you will be required to buy.
Get several bids and make sure the bids are very specific on how your sign will be constructed and what kind of materials will be used in its construction. Will it be sheet metal or aluminum? Will it be riveted or welded? Will it have an acrylic or polycarbonate face?
If one sign company quotes a dramatically lower price than another sign company it should send up a red flag. Like all businesses, sign companies have a specific profit margin so if the price seems too good to be true than they are likely taking short cuts on the quality of material or in the construction.
Sometimes cheaper is smarter! If you're a new business with a small budget it may make sense to go for the sheet metal sign rather than the aluminum sign. Sheet metal may not hold up as well as aluminum but it's cheaper and can look just as good. All new business are a risk and it may make sense to go for the less expensive sign and use the savings for other types of advertising.
Area Sign Shops
This list is a work in progress; if you want to add your sign shop just shoot us an email!
Stroud Signs & Service
610 N. 8th Avenue,
Stroud, OK 74079
918-968-4488
fax 918-987-1488
Fred's Sign Co
522 N Classen Blvd, Oklahoma City, OK
(405) 235-8696
Instant Signs Inc
227 NW 63rd St, Oklahoma City, OK
(405) 848-8181
Insignia Signs Inc
809 Se 83rd St, Oklahoma City, OK
(405) 631-5522
Leavitt Sign & Graphics
7214 Melrose Ln, Oklahoma City, OK
(405) 787-2100
American Logo & Sign Inc
2631 N Service Rd, Moore, OK
(405) 799-1800
Sign-A-Rama
7129 S Western Ave, Oklahoma City, OK
(405) 631-2008
FedEx Kinko's
101 N Robinson Ave # 1, Oklahoma City, OK
(405) 232-8828
Adamson Sign Co
817 NW 4th St, Oklahoma City, OK
(405) 232-1281
Fast Signs Midwest City
232 S Air Depot Blvd # D, Oklahoma City, OK
(405) 733-3278
FedEx Kinko's: Midwest City
1200 S Air Depot Blvd # Z, Oklahoma City, OK
(405) 732-1094
Sign Works
901 NW 4th St, Oklahoma City, OK
(405) 236-1010
Industrial Signs & Neon
101 S Villa Ave, Oklahoma City, OK
(405) 236-5599
Ad Tech Signs
2000 S Santa Fe Ave, Oklahoma City, OK
(405) 236-0551
Royal Sign & Display Co
401 NE 38th Ter, Oklahoma City, OK
(405) 521-0551
Superior Neon Signs Inc
2515 N Oklahoma Ave, Oklahoma City, OK
(405) 528-5515
Sign Innovations
1333 Se 38th St, Oklahoma City, OK
(405) 840-1151
FedEx Kinko's: Oklahoma City
2125 NW 23rd St, Oklahoma City, OK
(405) 528-7955
Sanderson Signs
1113 N Western Ave, Oklahoma City, OK
(405) 232-5878
A & B Quick Sign Store
5809 SW 5th St, Oklahoma City, OK
(405) 232-7446
Note: This list does not constitute an endorsement for any specific business and is by no means all inclusive. If you would like
to update your listing, or if you would like to have your sign shop added or removed from this directory please send us an email describing your request.
