Client Objective
Ascend Capital Management chose ImageCo to help them in branding their new business and designing and launching their new web site. Like most start-ups they needed more than just a web site and a logo they needed guidance on what would be the most effective way to communicate their value to prospective clients.
ImageCo Solution
ImageCo worked closely with them and helped them create a theme for their website and their brand mark that worked with the name they had chosen for themselves.
The Logo: The ascend logo encapsulates all of the elements that make for a great logo design. A clean simplistic design that conveys the theme of the business without being trite or clichéd. Simple design that doesn't require any more than a glance to understand what kind of company Ascend Capital Management is. A calm blue palette that conveys a sense of trust, a light confident design that carries no ambiguous meanings. It's icon plays well against and flows with the copy.
The Website: By incorporating clean crisp mountain imagery throughout their website and using a minimalist design approach pulled together with a cool understated palette, this website ably helps Ascend convey their mission of helping individuals prosper and rise above their current situation to a new plateau of financial security.
Visit Ascend Capital Website |
