Client Objective
When eCareerCenter contacted me they had a vision of want they wanted their website to look like; the problem was it was the same look as some other companies web site. The challenge here wasn't just to provide them what they wanted but to provide them an alternative that they wanted more.
ImageCo Solution
I decided that instead of incorporating those elements that worked for this other website it made more sense to improve on those aspects that didn't work. In the weaknesses of the other design I was able to create a new design that eCareerCenter embraced. In the end they ended up with a site that had a similar function but was much more pleasing to the eye.
The site also needed to serve two purposes. Primarily it needed to be an effective sales tool and secondly it needed to serve as an online tool for their clients. The layout has a structured yet open feel to it and relies heavily on images and typography to make an effective sales presentation to visitors. There are also small subtleties throughout the site that further help create an atmosphere comfort and familiarity which help to put visitors at ease. The headlines are done using a well known and recognizable font which is complimented by the background. Below the public face of this site also exists an online application with a user interface designed by ImageCo.
Visit eCareerCenter Website
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