Client Objective
EC Productions is an award winning commercial film studio with clients ranging from HBO to Ogilvy and Mathers Advertising. In addition commercial film making they're also an award winning documentary studio and this aspect is what presented the challenge for their project. How to tie this studios disparate sides into one cohesive web presence that didn't get in the way of one another.
ImageCo Solution
The solution I came up with was to build a secondary navigation system along the right side of the web interface. This approach provided an obvious division between the two sections yet offered a seamless way to transition from the documentary to commercial sections of the site. This technique also provided an elegant way for the two sections to share information through a separate "about us" tab that would have led to an awkward redundancy had it been presented in the top navigation.
Visit EC Productions Web site
|