Ponderings, Musings, and Ruminations

Branding
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ImageCo Project Reel

A video of some of my favorite logo design and branding projects that I put together to present to the members of the Bellevue Chamber of Commerce set to music for added enjoyment (feel free to tap your toes and break into dance while watching).

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Romney logo face tattoo...oops
Advice
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What your logo is telling me about you?

Logos have much in common with tattoos… So, you’re starting a new business and you need a logo, you want it to be cool, or cute, or tech, or sexy, or trendy (don’t), or any other adjective that describes how you want to be perceived or how you perceive yourself. But is that really a

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Life
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Life happens while you’re making other plans

Several years ago my career went through a rough patch and I was laid off from my job as a web designer. My prospects for a new job were slim so I made the decision to start my own business but it was slow going and I ended up selling my house to make ends

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Advice
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How much should I charge for a logo?

Dear Austin, “I’m reaching here but I’m hoping you will be willing to help me. I know you’re busy, and I really don’t want to take up more than 2 minutes of your time. If you’re willing to reply I would so very much appreciate it. I have some self-taught skills in graphic design. My older

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Uncategorized
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Anyone can design a logo

Unlike many professions being a designer that focuses on logo design is a profession that many people take for granted and think of it as something that, short of a few drawing and computer skills, they are qualified to do. The truth is designing logos is a niche skill that most designers aren’t very good

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Advice
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What’s in a name?

As a designer who does a lot of logo designs, a common dilemma that many businesses face are names that limit what kind of logo design will work for them. I believe the main reason I deal with this so often is that people don’t understand what a brand image is; they start with the

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Advice
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Screwdrivers are crappy hammers

I get a lot of quote requests from people that have already figured out exactly what they want for a logo, they just need somebody to design it for them. Sometimes people actually come up with a good idea but more often than not their ideas aren’t very good, and sometimes they are downright awful;  here’s an

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Business
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Not all business is good business

For me the hardest part of running a business isn’t getting customers, it’s getting the right customers. I do all of my marketing on the web so everybody that sees my website is a potential customer. I rarely meet people face-to-face so I have to rely on certain tells a customer provides via email or over the

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Advice
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I need to interview a designer for class

I get an email every so often from a student who’s been given an assignment by their instructor to interview a working designer. The email I got today reads: I am a graphic design student at RIT and as an assignment we need to “interview” a designer. I was wondering if you might take the

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